The Evolution of Blockbuster Movies
The summer blockbuster began in the 1970s with the release of movies like Jaws and Star Wars. These movies were designed to appeal to a wide audience and make as much money as possible. They were released during the summer months when kids were out of school and families were looking for something to do.
Today's blockbusters are characterized by a large budget, big-name stars, and massive marketing campaigns. They often rely on pre-existing intellectual property like comic books or popular novels. Blockbusters are crowd-pleasers with action-packed sequences, special effects, and storylines that appeal to a broad audience.
The summer blockbuster has become an essential part of the film industry, with studios carefully planning their releases to coincide with the summer months. The success of these movies can make or break a studio's financial year, and they often spawn sequels or entire franchises.
Overall, the rise of the summer blockbuster has changed the way movies are made, marketed, and released. It has also changed audience expectations, with people looking for bigger, more exciting movies with each passing year.
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