Round Robin Brainstorming
Round Robin Brainstorming is a technique that is used to generate ideas in a group setting. It is a simple and effective method for ensuring that everyone has an equal opportunity to contribute to the discussion.
Steps
- Divide the group into smaller sub-groups of 5-7 people.
- Each sub-group should be given a specific problem or question to brainstorm.
- Each person in the sub-group will then take turns contributing an idea.
- Once everyone has had a turn, the next person will go, and so on. This process continues until everyone in the group has had a chance to contribute.
Benefits
- Ensures that everyone has an equal chance to contribute.
- Helps to break up cliques or groups within a larger team.
Here's an example of how Round Robin Brainstorming might work in practice:
Problem: How can we increase sales?
Sub-group 1:
- Person 1: Offer a discount
- Person 2: Launch a new marketing campaign
- Person 3: Partner with a complementary business
- Person 4: Create a loyalty program
Sub-group 2:
- Person 1: Offer free shipping
- Person 2: Create a referral program
- Person 3: Host a customer appreciation event
- Person 4: Increase our social media presence
Once all sub-groups have completed their brainstorming, the ideas can be shared with the larger group and discussed further.
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